Agency People, growth and management consultants for creative, marketing and communications agencies, approached Hallway requiring assistance with improving the effectiveness of their business website.
Their website at the time had been designed several years previous and was now considerably behind in terms of technology and design style, lacked search engine visibility and was not generating enquiries required by Agency People.
Hallway profiled the Agency People business in detail, and from this developed a proposal for a new, fully mobile-optimised responsive modern website with bespoke design. The new site was based on the excellent Craft CMS platform, enabling Agency People to easily update the content with an easy-to-use visual preview style editor.
In order to maximise search engine visibility (SEO) and subsequent conversion of visitors into enquiries / data capture, Hallway completed keyword research with professional copywriting of all pages in collaboration with Agency People, ensuring visitors were presented with clear, concise and compelling content after landing on the site. Clear calls to action were included, encouraging enquiries via the email enquiry form, as well as data capture in exchange for download of high-value resource content aimed at the target market.
A blog feature was also integrated with the site, along with strategic guidance from Hallway on how to write content for maximum business results.
All data capture points were automatically linked to an email marketing system, enabling Agency People to quickly grow their email list for digital marketing use.
Google Analytics was also customised with advanced goal and event tracking (over and above the default settings) to provide enhanced visibility into key performance metrics, ensuring return-on-investment could be measured easily.
A seamless migration of all web hosting and domain names was carried out, and a support and maintenance plan agreed to ensure the site is kept secure and up to date with all assets in one account at Hallway for easy management.