![Dr Sam's Skincare Products](https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/DrSams-Case-Study/dr-sams-skincare-products.webp?w=1512&h=648.27&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749319&s=37d3d1d7624c45dc396a21b738aaf54e 1512w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/DrSams-Case-Study/dr-sams-skincare-products.webp?w=1400&h=600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749319&s=a350e8211d8d5ebbbea51f0d3124ec7a 1400w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/DrSams-Case-Study/dr-sams-skincare-products.webp?w=1200&h=514&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749319&s=47389ad5151dd8533bf3616091aba24d 1200w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/DrSams-Case-Study/dr-sams-skincare-products.webp?w=1000&h=429&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749319&s=e3aba2bd9c411b10c3a1c725878dd764 1000w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/DrSams-Case-Study/dr-sams-skincare-products.webp?w=800&h=343&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749319&s=1d729eb127ab66fb9224241f4ed6dde5 800w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/DrSams-Case-Study/dr-sams-skincare-products.webp?w=600&h=257&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749319&s=ba4b1431eb0dda7f66b564ad351c6c5f 600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/DrSams-Case-Study/dr-sams-skincare-products.webp?w=400&h=171&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749319&s=4fa153cd5867ea92aff79771397bb31b 400w)
Dr Sam's
Dr Sam’s is a fast growing skincare start-up established by one of Harley Street’s leading dermatologists, Dr Sam Bunting.
We were approached by the team after they had received a strong recommendation from one of our existing clients. Running a busy international D2C Shopify Plus operation across two store instances, they needed day-to-day hands-on support and theme development services for their existing bespoke theme.
Services
- Ongoing support
- Technical integrations
- Bespoke theme features
- Optimisation
Technology
- Shopify Plus
- Shogun
- Octane AI
- Recharge
- Klaviyo
- Smile.io
- Rebuy
- Klaviyo
Among other things, our work with Dr Sam’s has been focused on harnessing digital marketing tools to ensure an increase in conversion – improving order value, customer satisfaction, retaining and returning customers.
For instance, we fine-tuned their Rebuy ‘Smart Cart’ setup with catalogue and calendar-led promotions, sampling, and an elaborate multi-tier bundle discount script. Free sampling features allow customers to redeem different gifts according to the contents and total value of their cart, while bundle discounting offers automatic discount when specific combinations of products are purchased together.
![Dr Sam Bunting with product range, and a screenshot of the website basket](https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/DrSams-Case-Study/Dr-Sams-Collage.png?w=992&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749319&s=5c0848fb8f9b1655d7b6d969c2efc16a 992w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/DrSams-Case-Study/Dr-Sams-Collage.png?w=800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749319&s=35d8c2b10ebda4705568bc6dc747c9c9 800w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/DrSams-Case-Study/Dr-Sams-Collage.png?w=600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749319&s=915c094ae4f0d42e6c4c548ca66ada2a 600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/DrSams-Case-Study/Dr-Sams-Collage.png?w=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749319&s=202700c3c131fb6fc117bfd33324c4c6 400w)
We helped the team with various integrations and migrations: whether it be to Klaviyo, looking after all the DNS records to ensure a smooth transition; or to the loyalty and referrals programme Smile.io, customising product pages and the cart to inform customers how many points they'll earn with their purchase at their tier level.
From time to time we also work closely with their team to deliver substantial value on a project basis. One example being to build a highly customisable Shopify Hero section for their homepage which can accommodate multiple text boxes, CTAs, font-sizes, layout and viewport adjustments.
![Dr Sams Mobile](https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/DrSams-Case-Study/Dr-Sams-Mobile.png?w=996&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749319&s=fe49ec392d4c440d5c942b96b8b3d131 996w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/DrSams-Case-Study/Dr-Sams-Mobile.png?w=800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749319&s=7ee7a8d032d75a95fcc13da87874156c 800w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/DrSams-Case-Study/Dr-Sams-Mobile.png?w=600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749319&s=9b0a2269f6df319d7685d552d1e26328 600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/DrSams-Case-Study/Dr-Sams-Mobile.png?w=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749319&s=95355e228eeb57b3da0b7beeb2cb1c9c 400w)
"Hallway is a reliable partner who delivers robust projects. Their thoroughness and support ensure well-executed web projects. They understand our business priorities, provide valuable advice, and collaborate effectively on ideas. They've helped implement various solutions, and I'm happy to recommend them."
![Sarah wimpenny](https://hallway-site.transforms.svdcdn.com/production/assets/images/Quote-Authors/sarah-wimpenny.jpg?w=800&h=800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1709825275&s=0a791a90c165a0895f7e3f48a893ae9b 800w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Quote-Authors/sarah-wimpenny.jpg?w=600&h=600&q=65&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1709825275&s=3d92868a37e8dad4f76f248fcd8e6f7a 600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Quote-Authors/sarah-wimpenny.jpg?w=400&h=400&q=65&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1709825275&s=819a9d67fc4ec34e27bc90b8e3b7cac8 400w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Quote-Authors/sarah-wimpenny.jpg?w=200&h=200&q=65&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1709825275&s=d4770c6a524eb42c531e5621d9b64fde 200w)
Sarah Wimpenny
Senior E-commerce Manager, Dr Sam's