![Banner Fashion Eyewear](https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Fashion-Eyewear-Case-Study/Banner_FashionEyewear.jpg?w=1600&h=686&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749413&s=8ea5de0d283d6936abe98bcc59cd3fba 1600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Fashion-Eyewear-Case-Study/Banner_FashionEyewear.jpg?w=1400&h=600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749413&s=8eed663e1bb78b5b6bde91df0239e96a 1400w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Fashion-Eyewear-Case-Study/Banner_FashionEyewear.jpg?w=1200&h=514&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749413&s=fb894fcf53c4621eb31fbdbac339710b 1200w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Fashion-Eyewear-Case-Study/Banner_FashionEyewear.jpg?w=1000&h=429&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749413&s=d88f5997513f83d3c5f6e069e6456456 1000w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Fashion-Eyewear-Case-Study/Banner_FashionEyewear.jpg?w=800&h=343&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749413&s=7b020d1a7dde7f053dd822d9d5da4265 800w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Fashion-Eyewear-Case-Study/Banner_FashionEyewear.jpg?w=600&h=257&q=65&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749413&s=444ac36a15c1e9f58e796aa7d321dbcf 600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Fashion-Eyewear-Case-Study/Banner_FashionEyewear.jpg?w=400&h=171&q=65&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749413&s=f6463341008df6707c646e99d49c4565 400w)
Fashion Eyewear
Fashion Eyewear is an online optician and retailer, combining optical excellence with an immense selection of luxury and designer frames to choose from.
Struggling with underlying infrastructure and server maintenance, our brief was to help them migrate from Magento to Shopify Plus in order to streamline their processes, boost revenue and pave the way for international growth.
Services
- Magento replatform
- Research & planning
- Platform & UX strategy
- Web design
- MVP phase
- SEO & data migration
- International setup
- Ongoing support
Technology
- Shopify Plus
- Matrixify
- Mechanic
- Trustpilot
- Fittingbox
- LensAdvizor
After conducting detailed research to understand what was holding back their team, as well as their customers, we established a clear migration plan looking at user matrix and technical requirements.
Delivering an MVP stage for PPC enabled Fashion Eyewear to perform low-risk platform testing before going ahead with the full migration. The project required considerable customisation as well as complex API and app integrations; whether it be virtual try-on, 3D packshot models, lead times estimates or region specific content.
![Screenshot 2023 05 09 at 18 10 10](https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Fashion-Eyewear-Case-Study/Screenshot-2023-05-09-at-18.10.10.png?w=1200&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749412&s=a15c118011e06b987d74125331d0c9c7 1200w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Fashion-Eyewear-Case-Study/Screenshot-2023-05-09-at-18.10.10.png?w=1000&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749412&s=0d7ab408b8f63b74ef973885db467695 1000w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Fashion-Eyewear-Case-Study/Screenshot-2023-05-09-at-18.10.10.png?w=800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749412&s=1f60a9dc4b4d176b707c1c8249f75188 800w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Fashion-Eyewear-Case-Study/Screenshot-2023-05-09-at-18.10.10.png?w=600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749412&s=d9fe5a7f18be1a281ea73bac62b97337 600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Fashion-Eyewear-Case-Study/Screenshot-2023-05-09-at-18.10.10.png?w=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749412&s=a77ec21a472d687765ee16dffd8626ce 400w)
Fashion Eyewear also used this replatform to refresh their visual identity, so our team helped translate their new guidelines into layouts and style rules for their e-commerce, with an elevated editorial feel.
With the replatform came the opportunity to improve the user experience, honing in on the journey; from selecting frames to ordering lenses. Collaboratively, we worked on setting up an intuitive navigation system and extensive filters to encourage more discovery from their large catalogue.
![Fashion Eyewear Mobile](https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Fashion-Eyewear-Case-Study/Fashion-Eyewear-Mobile.png?w=996&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749649&s=5b60ab3e70a95355eb15d3931567219a 996w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Fashion-Eyewear-Case-Study/Fashion-Eyewear-Mobile.png?w=800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749649&s=410b86825503048589faaf89638c9764 800w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Fashion-Eyewear-Case-Study/Fashion-Eyewear-Mobile.png?w=600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749649&s=669d803eb6ca917acac0bd667189a719 600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Fashion-Eyewear-Case-Study/Fashion-Eyewear-Mobile.png?w=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749649&s=ee344e539d75647b328991b43f6fa1c9 400w)