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Fashion Eyewear

Fashion Eyewear is an online optician and retailer, combining optical excellence with an immense selection of luxury and designer frames to choose from.

Struggling with underlying infrastructure and server maintenance, our brief was to help them migrate from Magento to Shopify Plus in order to streamline their processes, boost revenue and pave the way for international growth.


  • Magento replatform
  • Research & planning
  • Platform & UX strategy
  • Web design
  • MVP phase
  • SEO & data migration
  • International setup
  • Ongoing support


  • Shopify Plus
  • Matrixify
  • Mechanic
  • Trustpilot
  • Fittingbox
  • LensAdvizor

After conducting detailed research to understand what was holding back their team, as well as their customers, we established a clear migration plan looking at user matrix and technical requirements.

Delivering an MVP stage for PPC enabled Fashion Eyewear to perform low-risk platform testing before going ahead with the full migration. The project required considerable customisation as well as complex API and app integrations; whether it be virtual try-on, 3D packshot models, lead times estimates or region specific content.

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Fashion Eyewear also used this replatform to refresh their visual identity, so our team helped translate their new guidelines into layouts and style rules for their e-commerce, with an elevated editorial feel.

With the replatform came the opportunity to improve the user experience, honing in on the journey; from selecting frames to ordering lenses. Collaboratively, we worked on setting up an intuitive navigation system and extensive filters to encourage more discovery from their large catalogue.

Fashion Eyewear Mobile

Hear more about what we can do for you: