![Image of Spencer Matthews on a sofa](https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/CleanCo-Case-Study/CleanCo_Spencer-2.jpg?w=1600&h=686&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.2139&fp-y=0.391&dm=1702029237&s=980fab3e2870f75139cc832bbcae64c0 1600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/CleanCo-Case-Study/CleanCo_Spencer-2.jpg?w=1400&h=600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.2139&fp-y=0.391&dm=1702029237&s=34af71c6a772761c309d2e075480c322 1400w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/CleanCo-Case-Study/CleanCo_Spencer-2.jpg?w=1200&h=514&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.2139&fp-y=0.391&dm=1702029237&s=40dc8557b524672b19a8cb2925984952 1200w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/CleanCo-Case-Study/CleanCo_Spencer-2.jpg?w=1000&h=429&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.2139&fp-y=0.391&dm=1702029237&s=64df0e01bfb9b804c213bdd5b8a6883f 1000w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/CleanCo-Case-Study/CleanCo_Spencer-2.jpg?w=800&h=343&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.2139&fp-y=0.391&dm=1702029237&s=ef2233d7c1083bc9cf271d09f653ad44 800w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/CleanCo-Case-Study/CleanCo_Spencer-2.jpg?w=600&h=257&q=65&auto=format&fit=crop&crop=focalpoint&fp-x=0.2139&fp-y=0.391&dm=1702029237&s=2e88b5d84124f8409dd9621c6f0b170c 600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/CleanCo-Case-Study/CleanCo_Spencer-2.jpg?w=400&h=171&q=65&auto=format&fit=crop&crop=focalpoint&fp-x=0.2139&fp-y=0.391&dm=1702029237&s=95cdfa710fbe7efd7325884b67ee7b9b 400w)
CleanCo
CleanCo is a non-alcoholic spirits start-up founded by British TV personality and entrepreneur Spencer Matthews. They offer all kinds of delicious hangover-free alternatives from flavoured gins to whiskey, tequila and vodka.
In 2019 we helped the business, brand new to market, launch their online DTC shop. Receiving the branding and working in collaboration with Mother Design, we set them up on Shopify Plus.
Services
- E-commerce set-up
- International selling
- Bespoke theme features
- Rich product pages
- Digital marketing
- Ongoing support
Technology
- Shopify Plus
- Klaviyo
- Trustpilot
- Stockist
- Launchpad
Working with a premium theme, we made a number of design customisations from the onset to ensure the brand would really shine. Since then, we supported them through multiple face-lifts and brand evolutions, tweaking the theme and introducing new bespoke features.
From a free postage progress bar to a multi-tiered mix and match discount and in-cart upsells; we designed and built features to actively support their commercial goals, improving average order value and overall conversion.
We also developed a solution so they could sell to the UK and Ireland from a single store using segregated inventories corresponding to two different warehouses.
![Previews of the CleanCo website on mobile. On the left, the homepage of the site with a hero banner. On the right, the Clean G product page.](https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/CleanCo-Case-Study/CleanCo-Mobile-home-product.png?w=996&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1702495950&s=686a479ff3e0fec8b9f6fb404c0b4a2f 996w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/CleanCo-Case-Study/CleanCo-Mobile-home-product.png?w=800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1702495950&s=b08f27423c3114f6108588a237b0e5b0 800w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/CleanCo-Case-Study/CleanCo-Mobile-home-product.png?w=600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1702495950&s=f48d6dfbae1963483b0c6e2e79de27bf 600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/CleanCo-Case-Study/CleanCo-Mobile-home-product.png?w=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1702495950&s=621510e569736eaea79ae342d92c93ee 400w)
Early on, we supported the team with a lot of their campaign work, from simple email marketing via Klaviyo to capturing traction from sampling activations and their first TV campaign. We set up landing pages with URL tracking and advanced CRM data capture, and collaborated with their PPC agency to help deliver the campaign implementation from a technical point of view.
In 2022 we stepped in to support their US team where we rolled out the same customised theme but with additional region-specific customisations. With the US site being an entirely separate Shopify Plus store, we also implemented a custom geolocation pop-up and dropdown to ensure customers would shop in the correct region.
![Previews of the CleanCo website on mobile. On the left, the Store Locator page showcasing how we integrated the Stockist app. On the right, the geo-localisation pop-up we created to redirect people to the correct store.](https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/CleanCo-Case-Study/CleanCo-Mobile-Stockist-Region.png?w=996&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1702495815&s=1bc0073861f4a23544bff1009c95e49c 996w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/CleanCo-Case-Study/CleanCo-Mobile-Stockist-Region.png?w=800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1702495815&s=dc3db3d74ba79083be1d9c6135f614b1 800w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/CleanCo-Case-Study/CleanCo-Mobile-Stockist-Region.png?w=600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1702495815&s=10dabe994786b485717acbfe8964861e 600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/CleanCo-Case-Study/CleanCo-Mobile-Stockist-Region.png?w=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1702495815&s=077dc280af674e70463f70044ad11ba4 400w)