![Roka bfcm coll banner](https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Roka-London-Case-Study/roka_bfcm_coll_banner.png?w=1600&h=686&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749191&s=34344d6be4b9b5257450821637a2d584 1600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Roka-London-Case-Study/roka_bfcm_coll_banner.png?w=1400&h=600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749191&s=744bda17b373ba22331422123571989d 1400w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Roka-London-Case-Study/roka_bfcm_coll_banner.png?w=1200&h=514&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749191&s=f9f79e8eb954c93a3c3b0d70c28d5829 1200w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Roka-London-Case-Study/roka_bfcm_coll_banner.png?w=1000&h=429&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749191&s=cb8127423fd871b3d6e40ea782e37366 1000w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Roka-London-Case-Study/roka_bfcm_coll_banner.png?w=800&h=343&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749191&s=5d1d832927fff396fce699100ddbe7c8 800w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Roka-London-Case-Study/roka_bfcm_coll_banner.png?w=600&h=257&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749191&s=51cf5543c9cd9c0c2a5e0c257bd68266 600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Roka-London-Case-Study/roka_bfcm_coll_banner.png?w=400&h=171&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1700749191&s=7a3afef944e13a0e78b13a622c378461 400w)
ROKA London
ROKA London is a colourful, functional and eco-friendly bags and accessories brand. A certified B-Corp, their products are stocked in thousands of retail stores worldwide, as well as their own Shopify stores.
In 2021, we upgraded their Shopify store with a new, modern theme customised to meet their bespoke design and functionality requirements. This was rolled out to both of their D2C stores, ROKA London and their US store ORI London.
Services
- Re-design & upgrade
- Bespoke theme features
- International selling
- Data taxonomy
- Ongoing support
Technology
- Shopify Plus
- Trustpilot
- Klaviyo
- SparkLayer
- Hotjar
- Matrixify
- Brightpearl
- Gorgias
The upgrade included moving from the legacy Shopify set up to Online Store 2.0. We advised on how to make the most of the new features such as collection filters, app blocks, dynamic metafield references and "sections everywhere".
We reviewed their product hierarchy and taxonomy, organising almost 500 SKUs and refining their sitemap and navigation design to improve product discovery and general user experience. Training was provided to their data management team, including bulk data updates using Matrixify.
We implemented bespoke theme features such as section visibility rules based on collection membership, in-cart free shipping progress, and collection banner / product page customisation. This extended the already-powerful base theme and afforded additional freedom with visual merchandising.
![Previews of the ORI London (on the left) and ROKA London (on the right) websites, showcasing each their Small Backpacks collection with different images, copy and settings but the same overall layout.](https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Roka-London-Case-Study/ROKA-ORI-London.png?w=996&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1702496284&s=b507e0f1bd35627b49602c7e8933ceda 996w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Roka-London-Case-Study/ROKA-ORI-London.png?w=800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1702496284&s=3a38b1d4918443398828debaf36c6643 800w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Roka-London-Case-Study/ROKA-ORI-London.png?w=600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1702496284&s=a8d609e5e85ab2e99cf2804c2dd305e5 600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Roka-London-Case-Study/ROKA-ORI-London.png?w=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1702496284&s=ae9f360396990e33f4099cce4e6b2852 400w)
We also helped with integrations, whether it be setting up Enhanced Google Ads conversion tracking or recommending and installing apps, and training the team on how to use them.
For instance, as a Trustpilot partner, we advised on the platform's features and benefits, optimised configuration, and created a custom multi-SKU integration to aggregate reviews for similar products.
Most recently, we conducted a Klaviyo audit, sharing the latest on best practices and pointing out optimisation opportunities in their email marketing flow.
ROKA London enjoys ongoing Shopify support, consultancy and development from Hallway, as well as a regular theme update maintenance package.
![Previews of the ROKA London website on mobile. On the left, an example of a product page. On the right, the 'Shop by Colour' page where people can shop via a rainbow of different colours.](https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Roka-London-Case-Study/ROKA-London-product-rainbow.png?w=996&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1702496088&s=94dcd6f579cc6dea6dc82f541c2c02a4 996w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Roka-London-Case-Study/ROKA-London-product-rainbow.png?w=800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1702496088&s=d817e5ed3f79a8fdee9b02607c2b4f44 800w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Roka-London-Case-Study/ROKA-London-product-rainbow.png?w=600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1702496088&s=5eb9ebd04830afd6028b0595f0f7920a 600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Roka-London-Case-Study/ROKA-London-product-rainbow.png?w=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1702496088&s=c0adceca3cad2a110a6c6eee19fb2c4d 400w)