![Nursem](https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Nursem-Case-Study/Nursem.jpg?w=1600&h=686&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1701951567&s=88f2a990d659f91d445f36702c147c15 1600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Nursem-Case-Study/Nursem.jpg?w=1400&h=600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1701951567&s=264ebe51266b64cd5795d20e7c9681e5 1400w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Nursem-Case-Study/Nursem.jpg?w=1200&h=514&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1701951567&s=b434a758276cfb6cfc9cf172c0440cec 1200w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Nursem-Case-Study/Nursem.jpg?w=1000&h=429&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1701951567&s=b2c7de9bcd7b24ed7b2faadb8e7306f9 1000w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Nursem-Case-Study/Nursem.jpg?w=800&h=343&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1701951567&s=8eff3f772991da70ed421a2917b92a3b 800w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Nursem-Case-Study/Nursem.jpg?w=600&h=257&q=65&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1701951567&s=ec12a939e26061efc0627844562152f8 600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Nursem-Case-Study/Nursem.jpg?w=400&h=171&q=65&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1701951567&s=7fb03e764d7ecb831e80947da9286375 400w)
Nursem
Nursem is a skincare brand, born on a nursing ward. Passionately advocated, they’re on a mission to give back to nurses and midwives.
We were approached to help launch the brand in 2018, after co-founders Jonny and Antonia had successfully crowdfunded for their first mass production run. We set them up on Shopify and helped them get their DTC business up and running.
Services
- E-commerce set-up
- Bespoke theme features
- Rich product pages
- Brand storytelling
- CMS training
- Ongoing support
Technology
- Shopify
- Klaviyo
- Reviews.io
- Viral Loops
Throughout, the site needed to balance clean and medical with the softness and care of a nurse, reflecting the branding by Mother Design. Making sure to give enough space to tell their story and highlight their mission was also a priority.
We have worked closely with the team ever since their launch, giving them the confidence to grow and helping them shape and develop the e-commerce as their catalogue, brand and business needs evolve.
![Nursem Mobile about product grid](https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Nursem-Case-Study/Nursem-Mobile-about-product-grid.png?w=996&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1701951581&s=c9afadb81eb9aa8bc99f2cbf10f4516e 996w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Nursem-Case-Study/Nursem-Mobile-about-product-grid.png?w=800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1701951581&s=3756002792bfdc58bce6cfebae8bd35d 800w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Nursem-Case-Study/Nursem-Mobile-about-product-grid.png?w=600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1701951581&s=36f7e9c18291ce3ea26cbee7cd5fb612 600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Nursem-Case-Study/Nursem-Mobile-about-product-grid.png?w=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1701951581&s=1c69df8bc2a28c56bf58b9b748379268 400w)
From the early stages, we provided guidance on information architecture, sitemap and navigation design. We built a number of bespoke UI elements and features – such as custom content blocks, seasonal up-sells in cart and a free postage progress bar – enabling them to make the most of their theme, both stylistically and functionally.
We helped them transition to Shopify 2.0, taking this time as an opportunity to overhaul the design of the site. Amongst other things we also helped them with digital marketing, from setting up a Viral Loops campaign to integrating their Skin Quiz.
![Nursem Mobile cart quiz](https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Nursem-Case-Study/Nursem-Mobile-cart-quiz.png?w=996&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1701951582&s=8d7a1b67536f7bbaa64e5366e770157e 996w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Nursem-Case-Study/Nursem-Mobile-cart-quiz.png?w=800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1701951582&s=6c2d31d5a4e095c401ae0e97451b5661 800w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Nursem-Case-Study/Nursem-Mobile-cart-quiz.png?w=600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1701951582&s=e419df4a57fe27966adf25a52cf27a4e 600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Nursem-Case-Study/Nursem-Mobile-cart-quiz.png?w=400&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1701951582&s=f25e0720f2ef863df773dc63b04d0478 400w)
Back in 2021, whilst at the heart of the pandemic, the brand also made an appearance on BBC One's Dragons' Den leading to sky-high on-site traffic and trading volume – as always we were on hand, assisting the team ahead of the broadcast and ensuring the smooth running of website operations for this high publicity media event.
![Nursem Dragons Den](https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Nursem-Case-Study/Nursem-DragonsDen.jpg?w=1200&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1701951581&s=11e39e54f6486d8940c205578f42b5b0 1200w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Nursem-Case-Study/Nursem-DragonsDen.jpg?w=1000&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1701951581&s=02a5a30e00c36e4e49fd6e87251e009d 1000w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Nursem-Case-Study/Nursem-DragonsDen.jpg?w=800&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1701951581&s=c3036b152a2e01ab4ab17d1446ca785a 800w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Nursem-Case-Study/Nursem-DragonsDen.jpg?w=600&q=65&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1701951581&s=3282f1f48d8acd15bf2ab29ac2fb1ef6 600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Case-Studies/Nursem-Case-Study/Nursem-DragonsDen.jpg?w=400&q=65&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1701951581&s=b2e0e6147e3917b68958fe598944bb98 400w)
"Hallway provided invaluable support for our website launch and e-commerce store. Their expertise, clear communication, and dedication led to a successful rebrand, improved conversion rates, and on-time, on-budget delivery. Matt's guidance and genuine care for our success make them highly recommendable."
![Charlie Franek](https://hallway-site.transforms.svdcdn.com/production/assets/images/Quote-Authors/charlie-franek.jpg?w=613&h=613&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1710348926&s=9079a32a61900e8488cc700ccfb3ef81 613w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Quote-Authors/charlie-franek.jpg?w=600&h=600&q=65&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1710348926&s=3d714cd26140fae125751ef964d426b5 600w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Quote-Authors/charlie-franek.jpg?w=400&h=400&q=65&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1710348926&s=a180ee67c69689633623dbb0d27bc5fd 400w, https://hallway-site.transforms.svdcdn.com/production/assets/images/Quote-Authors/charlie-franek.jpg?w=200&h=200&q=65&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1710348926&s=44fa28d57103f8e21700bc80b2292e99 200w)
Charlie Franek
Head of Marketing, Nursem