Alphabet approached us with a brief to modernise their website, whilst improving the volume and quality of leads produced.
We created a new, custom design, fully integrated with a bespoke Wordpress CMS. Specific service pages were created to provide highly targeted, focused content, attracting the types of customers Alphabet was looking for. The design for these landing pages, and the site as a whole, was optimised to improve the quality and volume of leads generated through our Conversion Rate Optimisation service.
In addition to the website, we also provided integrated e-mail marketing services including automatic blog to e-mail systems, downloadable content with a level of marketing automation, helping to nurture leads from awareness through research and to readiness phases.