Becker approached Hallway Studios on the recommendation of another client, requiring a full redesign of their company website. The new website needed to update and refresh the old site's outdated design, as well as serve as an easy-to-use sales tool for architects, end clients as well as Becker sales executives.
With dedicated product details pages with integrated video, picture slideshows, extended image galleries, technical specifications and CAD file downloads, a lot of data had to be presented in a way that made sense and was not overwhelming for the user.
A website meeting all the criteria was produced, with sections for client case studies as well as a Content Management System enabling Becker to update content instantly themselves.