Case Study

Client Portal Web App

SAE Logistics

About The Project

SAE Logistics is a full-service logistics and storage business. With a client base ranging from start-ups to blue-chips such as Johnson & Johnson, BIC UK and Sheaffer, SAE Logistics wanted to add a web-based client portal to their in-house order system that made it quick and easy for customers to place orders and view inventory online. All orders would then need to import automatically into SAE’s existing order management system for fulfilment.

SAE About

Project Goals


Create Web Ordering Portal

Develop a web application that enables customers to log in and place orders, view stock inventory and check order status.


Reduce Complexity

Create a process that is simpler and more time-efficient than the existing order system via email, phone or fax.


Integrate with Existing Systems

Ensure the web application interfaces automatically with the existing internal bespoke order management system to ensure order fulfilment.

Project Stats

Active web app users


Avg. sessions per month


Avg. orders per month


Sales increase since web app


SAE Design

Secure Login & Account Policies

A login system was designed allowing SAE to manage individual user logins. These logins were then assigned to client accounts and one or more client departments. Access and data rights within the web app can be automatically adjusted through policy management, giving staff and customers greater flexibility and control when using the system.

SAE iPad

Integrated Stock Management

SAE offers a convenient stock warehousing service where customers can pick and place orders for dispatch worldwide. The web app makes it easy for customers to manage stock levels and place orders for picking and fulfilment through an intuitive search function.

Customers also benefit from a “Goods Arriving Notice” function within the web application. This allows goods being sent to SAE for warehousing to be quickly entered directly onto their account with the exact stock codes, quantities and expected arrival dates.

Customised Dashboard

Users can quickly and easily view recent orders, reporting data, PDF exports and other information relevant to the client account and departments they belong via a custom dashboard.

Other features include a messaging system which enables SAE to push permanent text banners and dismissible messages to specific groups or users. Users are also able to view their account information and change their password via a self-service password reset function. This function helps to cut down on waiting and administration time when users lose or forget passwords.

SAE Responsive

Intelligent Search & Data Export

Many of SAE’s customers have thousands of orders, stock items and other data held within their account. To improve ease of use, Hallway developed a search function that enables users to perform quick keyword searches using specific date ranges, stock group filters and other useful parameters within the web app. Once located, quick links to view the item and related orders are provided. Search results can also be exported as CSV data files.

SAE Admin

The logistics industry heavily relies on competent software, which is why SAE Logistics selected Hallway to develop a web application to meet our customers’ needs.
Since project launch, we’ve seen at least a 150% increase in sales.

Nick Bousfield

Operations Director, SAE Logistics


Going that little bit further to please customers is always at the forefront of SAE's service. With hundreds of active users and thousands of monthly orders, the web app, dubbed 'BookIt', has proven extremely popular with customers. This has helped SAE increase sales, retain clients and deliver a reduction in admin costs due to automated integration with their back office systems. Hallway continues to work with SAE to review and continually improve its services.

SAE Outcome

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