Ben Lockwood reveals what influences his buying decisions at Craftwork Live
At Craftwork Live: Inside the Buyer's Mind Ben Lockwood, beer buyer at Mitchells & Butlers, discusses what factors influence his buying process when making purchasing decisions across each of M&B's 1768 venues. Ben explains what craft beer businesses need to be doing in order to get on the bar, and the digital support that's required to make an impact once the beer is there.
Stories, insights and lessons from the incredible people behind the UK's craft beer industry. Andy Thorburn hosts a series of deep-dive interviews with various guests from the craft beer community. New episodes fortnightly.
