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Craftwork Live: Can digital marketing actually influence beer sales?

  • 00hr 15mins
  • January 31, 2018

Matthew Hall discusses how digital marketing influences the buying decisions of consumers. 

Speaking at Craftwork Live: Inside the Buyer's Mind, Hallway founder Matthew Hall explains how digital marketing influences the buying behaviour of craft beer consumers. Data from a variety of sources including a survey conducted by Hallway shows how important these channels are to ensuring that your beer is selling once you've got it onto shelves and bars.

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Craftwork

About the Show

Stories, insights and lessons from the incredible people behind the UK's craft beer industry. Andy Thorburn hosts a series of deep-dive interviews with various guests from the craft beer community. New episodes fortnightly.

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