Matthew Hall discusses how digital marketing influences the buying decisions of consumers.
Speaking at Craftwork Live: Inside the Buyer's Mind, Hallway founder Matthew Hall explains how digital marketing influences the buying behaviour of craft beer consumers. Data from a variety of sources including a survey conducted by Hallway shows how important these channels are to ensuring that your beer is selling once you've got it onto shelves and bars.
Stories, insights and lessons from the incredible people behind the UK's craft beer industry. Andy Thorburn hosts a series of deep-dive interviews with various guests from the craft beer community. New episodes fortnightly.
