Craft Beer Digital Media Consumer Survey

How do craft beer drinkers interact with their favourite breweries online?

As the UK's only digital agency dedicated to growing craft beer businesses, we really wanted to find out how craft beer drinkers were interacting with their favourite breweries through digital channels. So, we carried out a survey.

With 250 responses from craft beer drinkers, the survey revealed some key insights:

  • How do consumers use search engines in relation to craft beer?
  • Which methods are being used to discover new craft beers?
  • How exactly do consumers use social media when it comes to craft beer?
  • What do consumers want to see on brewery websites?
  • How can beer brands achieve loyalty with consumers online?

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