Optimised Online Stores

E-commerce built for CRO

Our approach to e-commerce design draws from our conversion optimisation expertise and our long history in deploying quality websites. We know you need to focus on marketing and experience optimisation, not battling technical issues. We’ll deliver a robust e-commerce platform that ticks all the boxes, giving you a solid foundation on which to grow.

Shopify Partners Craft Cms Development London
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Prefer to talk? 020 3519 8585

Leave firefighting to firefighters

Server faults, broken checkouts, Google Shopping feed missteps... which come to light weeks after the site is launched? You need to focus on attracting and retaining customers, not firefighting endless technical problems. Over the years we've developed comprehensive, stringent quality controls and audit process, that we've yet to see matched elsewhere.

Assumption-free advice

Our way is one of understanding. Understanding you, understanding the tech; and understanding how to optimise effectively. That's why you won't find us building anything without first taking the time to get under the bonnet of your business. Only once we have a clear understanding of your immediate and longer-term objectives, do we dispense advice.

Made by CRO experts

We might propose a turnkey e-commerce platform such as Shopify, a bespoke self-hosted system using Craft Commerce, or something else entirely. Either way, we'll deliver a first-class e-commerce store that's optimisation-ready, and is truly uncompromising when it comes to design and build quality. You'll break free of flimsy tech that distracts, and power ahead delivering world-beating shopping experiences to your customers.

In tune with your grand plans

Tap into our ongoing support and we'll help you navigate key optimisation, digital marketing and technology challenges. Gain a competitive advantage in today's fast-paced digital economy, by drawing on our experience of more than 15 years.

Ready when you are 

Whether you've got an existing store that needs auditing or a new venture, we're ready to listen and help. Contact us today for a friendly, no-obligation chat.

  • UX/UI design and build
  • Bespoke, template and hybrid design approaches
  • Tagging integration for CRO
  • Modern SEO on-site technical optimisation
  • First-class QA
  • Secure card payments and optimised checkout
  • Subscription & delivery slot functions
  • Multi-currency, multi-country, multi-lingual
  • Bespoke API integrations
  • Ongoing site auditing and monitoring
"In the first year we were with Hallway we saw our conversion rate increase by over 115%. The key word in our relationship with Hallway is ‘trust’. All the work Matt has done for Go Places has enhanced our business and we have no question marks about the quality of the work he delivers. Without Hallway, Go Places would not have been able to see sales increase by 100%."

— Mike Tate,
Digital Marketing Manager, GoPlaces.co.uk

Other Areas

E-Commerce Support & Maintenance

We fix the kinks and quirks

Trusted by:

Bigger Jugs
Ampthill Brewhouse
John Lewis

Hallway guided us through the best options available to us, ultimately delivering a fantastic website that our customers love. The guys always look for new ways to improve conversions, and this has led to a 30% increase in sales, and that figure is still growing!

Dave Henderson

Director, Bigger Jugs