OK, you want the hard facts? Here's a handy list of reasons why any business should seriously consider being online in some form:
(Pssst! Check out our web design page!)
Unlike your office or store which may only be open during the usual working hours, a website is always available at any time of day, all year round, from anywhere in the World. If you are selling online, the benefits are huge.
Many people decide which company they want to use based purely on the information available on that company's website, found through Internet search engines. If you don't have a website, you won't get found, and you'll be missing out on potential business.
As more and more businesses deploy websites, customers have come to expect professional businesses to have a website - If you don't, it can look unprofessional.
By providing a list of frequently asked questions and other information on your website, customers can find answers to common queries - reducing the number of simple enquiries received.
Customers aren't the only people who know how to use a search engine! Advertising on your website for job positions gives you another way to reach prospective employees (in addition to your existing advertising, or even as a complete replacement).
You can collect all sorts of information from visitors to your website, and then use this information to build a marketing database filled with contact details. For example, you might provide a newsletter that requires the subscriber to provide a working e-mail address. Maybe you'd like some special forms that provide customised quotes based on the users input?
It's easy to see detailed information on who is visiting your website and what they are doing once on it - you'll get to know your target market very well indeed! You may be surprised to learn what your most popular pages turn out to be...
When networking with other professionals in business, it's invaluable to e-mail them your website. You could even set up a page dedicated to introducing your business to new contacts - so you won't have to repeat yourself! Your website address can be put in your e-mail signature, on printed business cards, etc...