It is worth investing some time and effort on your Company's Twitter marketing campaign to ensure you reap the rewards. Below are Hallway Studios' top 10 tips on making the most of Twitter for business:
Build a profile which should include:
Search for like-minded users and companies to follow, or to send direct messages to, in addition to Twitter’s recommendations. You can save searches specific to your interests and activities. Once you follow a user they are likely to follow you back, thus extending your network.
Lists enable you to group users by type, topic of interest, and also allow you to view the groups you have been listed in by other users. Use your lists to follow particular groups and to organise the user accounts that you are following.
Re-Tweet: Place RT (re-tweet) or MT (modified tweet, if, for example, you shorten the original tweet) along with the account name of the tweet you are re-tweeting e.g. RT @example
Direct Message: use ‘D’ in front of the account name (e.g. D @example) to send a private direct message (some dashboards place ‘DM’ in front of your direct message). Remember that you can only send Direct Messages to your followers.
Tweet at people (mention): send message of relevance to users with similar interests (found via a search). Start your tweet with @accountname and your conversation can only be seen by those following both (all) participants. Place @accountname anywhere else and your tweet is considered a normal public tweet.
Be specific: there is a 100 character limit per tweet. Ensure your tweet is short and to the point.
Be an individual: it is accepted and encouraged that organisational accounts come from individual people.
Be a conversationalist: Do this by sharing information, doing favours for your followers by re-tweeting them or mentioning them or recommending their accounts to others, and beginning conversations with others. This in turn will increase the favours you receive.
Keep content up-to-date: post regularly and keep it varied between organisational announcements, re-tweets and acknowledgements of other people. The recommended standard frequency is to tweet between 6-10 times each day.
Don't be boring: You won't win over followers by telling them what colour socks you're wearing, or other mundane details. Quality over quantity.
Tweet at the start and end of the day (9am and 4pm) when followers, in the UK at least, are most active.
Hashtags act as topic identifiers within Twitter. Use # (with no spaces) to identify keywords within a tweet or create a unique hashtag name to enable a group of users to tweet about a particular discussion point or event.
Eg. All invited to the #CorkscrewsTasting wine event on 23rd June
To ensure your chosen hashtag is unique, search for it in Twitter first. This hashtag can then be added to all tweets about that organisation or activity, included in relevant promotional material and communications.
Alternatively, if you want to add to existing hashtags, make sure you include the exact hashtag you find after searching. This can be a good way to find like-minded users or have them find (and hopefully follow) you.
As there is a 140 character limit in Twitter, it is important to shorten the tweet to ensure you have the key information. If you want to include a link to a webpage, use bitly.com to shorten the url first. This allows you to include the url in the tweet without taking up vital space. Readers will be redirected to the original link when clicking on the shortened version.
It's worth bearing in mind that most Twitter dashboards (including Twitter.com) will automatically shorten links for you.
Reply to them to say thank you for favours given and share and re-tweet their messages. Follow them back (if after checking their recent tweets you are interested in what they have to say).
You can do this through all of your on- and off-line materials, e.g. add your Company twitter account to your e-mail signature, to blogs, to your Facebook and LinkedIn accounts, etc.
It is generally good practice to reply to negative comments directly, politely and helpfully.
If you'd like to have a friendly chat about how Hallway Studios could help your organisation use Social Media effectively, just call us on 01923 888799, or send us a message.