Ampthill Brewhouse Appoints Hallway to Grow Beer Sales with New Website Click & Collect Service

Ampthill Brewhouse, the Bedfordshire-based community brewery that was saved from the brink of closure by a group of local friends, has appointed craft beer specialist digital agency, Hallway, to refresh their website with a view to growing online sales of their range of traditional cask and bottle-conditioned ales, and to providing an improved experience for customers with brewery information, events and tours integration.

Mary Jeffrey, owner and brewer at Ampthill Brewhouse commented, “We wanted to match our online experience to the quality of our brews and the drinking experience at local events.  Hallway had been advising us on the best way to build our brand on the web, and the next natural step was to bring their digital strategy and development team onboard to take us to the next level with an improved website and online store.”

Ampthill Brewhouse will offer a Click & Collect service to customers using the forthcoming website.  For their new business model to work well, they needed a slick, back-end point-of-sale system that could handle contactless payments, direct debit integration and annual membership subscriptions in a simple, secure and easy-to-use way. This system also had to seamlessly synchronise between online and offline orders whether at the Brewhouse or local events.

Beers at Ampthill Brewhouse

The core range of beers at Ampthill Brewhouse is set to expand

Matthew Hall, Managing Director at Hallway commented, “We love what Ampthill Brewhouse stands for as a business as much as we love their beer. It is great to work with a brewery that really appreciate the exciting opportunity to grow sales and more effectively communicate with their loyal customers online.”

As the UK’s only digital agency dedicated to the craft beer industry, Hallway will deliver the new website and continue to support the brewery with ongoing digital marketing and improvements to the site.

“We know where the beer fans are and how they use digital.  Our line of work gives us tremendous insight into the online world of craft beer, which we’re always keen to pass onto our clients. We’ve already identified further opportunities to grow sales and simplify internal processes for Ampthill Brewhouse, to help them generate a much greater return on their existing sales and marketing activities, including events and brewery tours.  We’re looking forward to helping them achieve their next goal of doubling current beer sales.” added Matthew Hall.

For further details or if you would like to discuss how Hallway can help your brewery or craft beer business, contact Hallway on 020 3519 8585 or send us a message.

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